So now that you have spotted the creative side of your soul it is but natural that you explore and exploit it for your own benefits. This article here is set to help you do just that.
A copywriter’s job-hunt guide:
1. Create your portfolio-this is a must and is the very first step for a copywriter who’s out to look for a job in an ad agency. A portfolio should have a mix of print ads, TVCs (television commercials) and radio spots (scripts or jingles). Work up at least 10 campaigns of different product categories. For example if you take beverages you may pick up Frooti, Pepsi or anything else and make print ad, TVC and radio script for it. Likewise for other products categories.
2. An important inclusion of a resume. You must clearly mention the languages you can write in- Hindi or English or both. This would mean that you have an excellent grip of the lingo in question.
3. Kindly update your resume- Add the names of all the professional courses, if related to advertising. Whether current or completed the name of the courses must be there.
4. Keep looking up vacancies on various sites exclusive to the ad world. They are the only ones that can help. “NO OTHER SITE” will be of any help. Check this out afaqs/jobswitch/vacancies. Post your resume here.
5. Get in touch with consultants who specialize in placing people in the agencies. One such placement firm is Executive Point (www.executivepoint.org) which is run by Chaitali and Ravi. They especially help freshers. Get yourself registered on this site. Also get in touch with them through call. They might call you and give you a copy test or if your portfolio is up-to-the-mark they might just place you somewhere.
6. Time to get in touch with your contacts in top agencies. These agencies usually hire people through recommendations (this is not “sifaarish’. Recommendation here means only forwarding of your CV to the HR department. Your contact can at least help your resume reach the right hands based on which you might be called for an interview.
7. Reach for the interview armed with your CV and portfolio (preferably both hard and soft. Different agencies prefer different things.) Some agencies might also ask you to appear for a copy test so you must be prepared for the same. A copy test is an on the spot ad generation exercise. You might have to do it right there or within a stipulated timeframe within which you must revert with the given assignment.
8. Make cold visits- Simply walk in the agencies and meet the Creative Directors or Chief Creative Officers there. Remember to carry your hard and or soft copy of your CV and portfolio.
9. Regularly read afaqs news to keep abreast of the happenings and also to know people in the industry. This would help you know people you can meet for an interview.
10. Subscribe to afaqs and get regular news updates on your mail. They also send job requirements through this news update.
11. Read Campaign India, Pitch, Brand Reporter etc. These are exclusive ad mags and will help you keep abreast with the happenings of the ad world.
12. Regularly visit these sites to know how ads are made world over- www.afaqs.com/ advertising/creative showcase adsoftheworld.com. This would help you in ideating and conceptualizing ads. Time to deepen those grey cells and substantiate your creative ideas.
Hope the ad world finds its next Piyush, Prasoon or David in you!
No comments:
Post a Comment